In the current Web2 landscape, digital advertising is dominated by centralized giants like Google AdSense and AdWords. These platforms operate as opaque intermediaries, collecting vast amounts of personal user data through invasive tracking methods to serve targeted ads. This model raises significant privacy concerns and creates a system where the central authority holds all the power, taking a substantial cut of the revenue from both advertisers and publishers. The lack of transparency and an imbalanced distribution of value make this model fundamentally misaligned with the user-centric ethos of the modern internet.
QliQ was built to challenge this paradigm by creating a transparent, efficient, and equitable advertising ecosystem on the blockchain. As a Web3 ad network, its core mission is to eliminate the need for centralized intermediaries and invasive data tracking. Instead of monitoring user browsing history, QliQ leverages on-chain data in a privacy-preserving way. The platform uses the metadata of NFTs (Non-Fungible Tokens) held in a user's connected crypto wallet to understand their interests. This allows for effective ad targeting without ever accessing personal, off-chain information, thus returning control and privacy back to the user.
The QliQ ecosystem is powered by a robust Web3 technology stack designed for decentralization and transparency. The backbone of the network is a set of Solidity smart contracts, managed and deployed via ThirdWeb, which govern the entire lifecycle of an ad campaign in a trustless manner. All ad creatives are hosted on the InterPlanetary File System (IPFS), ensuring they are distributed and censorship-resistant. The user-facing platform, built with React and Tailwind CSS, provides an intuitive interface for advertisers and publishers, while a lightweight Express.js server facilitates communication between the frontend and the decentralized components.